SBCC Key Activities

SBCC Key Activities figure

IPC Activities

  • House-to-house visit/campaign
  • Group Meeting

Mid-media Activities

  • Poster display
  • Flex display
  • Miking
  • School/Youth Competition

Mass-media Activities

  • Rally
  • Local Newspaper ads

Social and Behaviour Change Communication is a process of interactivity communicating with individuals, institutions, communities and societies as part of an overall programme of information dissemination, motivation, problem solving and planning.

Social Behavioral Change Communication (SBCC)

Communication
Activities
SBCC tools and techniques
Inter-personal communication (IPC)
  • One-to-one communication with individuals and households
  • Group level communication sessions (VHSNCs, Health Days, important days e.g., Cancer Day)
  • Leaflets, Flipcard etc.
  • Flipbook, Leaflets, Games, etc.
Mid-media communication
  • Display of Posters at relevant places (HWC, Community Hall etc)
  • Flex display
  • Miking
  • Poster, Flex display, to be placed where visible and readable
Mass media communication
  • Rallies, school/youth competition, etc.
  • Advertisement/article in local YMA or MHIP newsletters/newspapers
  • Use locally available mass media channels and resources
Fund allocated: INR 5,000 per village per quarter